According to a report on the Guardian website, BT has relented and announced that it’s scrapping plans to use the controversial web monitoring service offered by US-firm Phorm.
The deal between BT and Phorm would have meant that user’s surfing habits would be passed to Phorm to allow the ads that users’s see to be more closely targeted to what a user’s doing online. The service, to be known as Webwise, has already been trialed in secret.
Many didn’t much care for the idea of browsing habits being captured and passed on, despite assurances that the data would be used wisely. Nice one BT. That now leaves Virgin Media and Carphone Warehouse’s TalkTalk as the two names in the frame to use Phorm.
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